Advertising can be a crucial factor in the success of small businesses. But with so many options, where do you start?
Since most small businesses serve their neighborhoods, focusing on where your customers actually are can give you the biggest bang for your buck. It also allows you to create targeted ads that are more likely to reach people who are most interested in what you have to offer.
One of the most effective ways to advertise locally is through digital out-of-home (DOOH) solutions, such as indoor digital signage. DOOH advertising refers to advertising that is delivered through digital screens in public places such as malls, airports, train stations, and other high-traffic areas. At Front Range, we have a network of over 175 digital displays in high traffic, local businesses across Colorado. Allowing businesses to choose exactly how and where they want to be seen.
Indoor digital signage is a great way for small businesses to reach customers by getting exposure in the most popular local businesses. Here are a few reasons why digital signage is an effective local advertising solution:
It provides highly targeted advertising
Indoor digital signage allows small businesses to deliver highly targeted advertising messages to specific audiences. By placing digital signs in high-traffic businesses, advertisers can reach a large number of people who are likely to be interested in their products or services.
For example, a local community college used our network to advertise their nursing program in several clinics and hospitals to reach potential students looking to gain further education.
It is cost-effective
Digital signage is a cost-effective way to advertise locally. Unlike traditional advertising methods, such as print or radio ads, digital signage allows businesses to change their message quickly and easily without incurring additional costs. This means that businesses can create and display multiple ads on the same screen, providing a more diverse and engaging advertising experience for customers.
It can enhance the customer experience
Digital signage can also enhance the customer experience by providing useful information and entertainment while customers wait or browse. These screens display a mix of ads, news, and other relevant community content to keep viewers engaged. This can help keep customers engaged and interested in your business, increasing the likelihood that they will make a purchase or return in the future. Our Venue Partners often use our screens to upsell lesser-known products to customers while keeping them entertained during wait periods.
It can help build brand awareness
Digital signage can help build brand awareness by displaying your business’s logo, tagline, or other branding elements. In fact, our screens will display your ad at least 1,500 times per month, in each location! By consistently displaying these elements on digital signs, businesses can create a strong and memorable brand identity that customers will remember and associate with their products or services.
Local advertising is critical to the success of small businesses. By using place-based DOOH solutions such as indoor digital signage, businesses can deliver highly targeted advertising messages to specific audiences, while enhancing the customer experience, and building brand awareness. Digital signage is a cost-effective, flexible, and versatile advertising solution that can be used in a variety of settings to reach customers at various points in their buying journey. By incorporating digital signage into your local advertising strategy, you can create a more comprehensive and effective advertising experience that will help increase sales and grow your business.
